Business Strategy & Growth Associates – Launch Phase
Location
India
Employment Type
Full time
Location Type
Remote
Department
Marketing & Branding
Overview
Application
Overview
About Basil Health
Welcome to Basil Health — where Neuroscience meets Artificial Intelligence to redefine mental wellness.
We are a neurotechnology startup pioneering evidence-based, measurable mental wellness through EEG + AI-powered insights into stress, focus, anxiety, and relaxation.
Our mission is simple yet revolutionary: to make mental wellness measurable, personalized, and affordable — by helping individuals and organizations cut costs on ineffective or unproven wellness programs.
By combining AI analytics, neuroscience, and biofeedback, Basil Health enables people to understand what truly works for their mind — optimizing outcomes while reducing wasteful spending on generic wellness offerings.
Validated by global institutions like the Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University, Basil Health is building the next era of neurotech-driven, cost-efficient cognitive wellness.
About the Role
We are seeking a dynamic Business Strategy & Growth Associate to join our team during the critical launch phase. This role is ideal for an entrepreneurial individual who thrives in fast-paced, high-impact environments and can contribute to multiple aspects of business growth — from go-to-market strategy to pricing, social media planning, and competitor analysis.
Key Responsibilities:
- Go-to-Market Strategy: Collaborate with leadership to define and execute go-to-market (GTM) strategies for our products, identifying target audiences, channels, and messaging.
- Business Model & Pricing: Assist in refining the business model, defining pricing strategies, and optimizing revenue streams.
- Market Research & Competitor Analysis: Conduct thorough research on competitors, market trends, and customer behavior; provide actionable insights to inform strategic decisions.
- Social media & Launch Planning: Develop and implement social media strategies to build brand awareness and engagement prior to and during the product launch.
- Strategic Advisory: Provide insights on product positioning, partnerships, and market entry opportunities.
- Cross-Functional Collaboration: Work closely with marketing, product, operations, and leadership teams to ensure alignment and timely execution of strategies.
- Entrepreneurial Ownership: Take initiative, solve problems proactively, and contribute to decision-making as a true partner in the business.
Preferred Qualifications:
- Bachelor’s or Master’s degree in Business, Marketing, Strategy, or related field.
- 1–5 years of experience in startups, consulting, strategy, growth, or product roles.
- Strong analytical, strategic, and problem-solving skills.
- Excellent communication and storytelling abilities.
- Proactive, hands-on approach with the ability to thrive in ambiguity.
- Passion for entrepreneurship, innovation, and building impactful businesses.
What We Offer
- Direct mentorship and exposure to leadership and decision-making.
- Opportunity to shape the company’s trajectory during its most critical growth phase.
- A dynamic, collaborative, and entrepreneurial work environment.
- Freedom to innovate, experiment, and make a measurable impact.
Why This Role Matters
As a Business Strategy & Growth Associate, you will play a pivotal role in defining our launch success. Your insights, strategies, and execution will directly impact how Basil Health enters the market, engages customers, and scales. This is more than a job—it’s an opportunity to build and grow a company from its early days, working alongside passionate and driven founders and the team.
Application